CJ Financial Empowerment Foundation

Designed and developed a website for CJ Financial Empowerment Foundation, founded by Carlo “CJ” Joseph. The website introduces the foundation’s mission of connecting people with practical support, community resources, and financial education.

Visitors can explore the foundation’s focus areas, request information, discover volunteer and partnership opportunities, or support the mission through donations. The design combines navy, teal, white, and gold accents with clear navigation and approachable content.

Connected GoHighLevel workflows organize incoming inquiries by support topic and supporter submissions by contribution type, with automated acknowledgments and internal notifications.

Create a welcoming online presence where people can understand the foundation’s mission, find a starting point for support, and learn how to contribute through donations, volunteering, or community partnerships. Give the team an organized process for receiving and responding to inquiries.

• Designed and developed a foundation website with consistent branding and clear calls to action.

• Created mission and community focus sections explaining the foundation’s purpose.

• Presented six focus areas: housing and shelter, food and essential needs, benefits and coverage, jobs and unemployment support, phone and digital access, and financial empowerment.

• Added a support-topic selector to guide visitors toward relevant information and inquiry options.

• Created sections for volunteering, community partnerships, and supporting the foundation.

• Added online donation links directing supporters to Zeffy.

• Included contribution options for monetary gifts, clothing, and other items or resources.

• Built a GoHighLevel inquiry workflow with topic-based branches, contact tags, and opportunity creation or updates.

• Built a separate supporter workflow with branches for different contribution types.

• Configured email and SMS acknowledgments alongside internal team notifications.

• Included frequently asked questions and a Terms & Conditions page.

Visitor Journey
Explore the Mission → Choose a Support Topic → Submit an Inquiry → Automated Acknowledgment & Team Notification

Supporter Journey
Explore Ways to Give → Donate Online or Submit a Supporter Inquiry → Follow-Up for Submitted Inquiries