INYLegacy Webinar Funnel & GoHighLevel Automation

Designed and developed a complete webinar funnel and automation system for INYLegacy’s recurring masterclass, hosted by Brian and Samantha Hill. The experience connects free webinar registration with an optional Bank Ready Prep Kit offer, a lower-priced alternative, and a registration confirmation page.

Behind the funnel, GoHighLevel workflows manage registration communication, purchase confirmations, offer follow-ups, and post-webinar messaging. Separate paths for attendees and no-shows keep communication relevant, while a reinvitation sequence supports the next webinar cycle.

The pages use navy, blue, white, and red accents, bold typography, presenter imagery, and product visuals to maintain a consistent experience throughout the journey.

Build a repeatable system for webinars held every two weeks that captures registrations, presents optional paid resources, and maintains communication before and after each session. Reduce manual follow-up while keeping registrants, buyers, attendees, and no-shows organized.

• Designed and developed the webinar registration page with presenter introductions, training highlights, video content, and registration calls to action.

• Created a $27 Bank Ready Prep Kit upsell page showcasing the included educational resources.

• Built a $17 downsell page offering an alternative for visitors who decline the initial offer.

• Created a confirmation page with webinar details, preparation instructions, and next steps.

• Set up a webinar opt-in workflow to support registration communication and follow-up.

• Configured separate upsell and downsell purchase workflows triggered by submitted orders.

• Added purchase tags and automatic pipeline updates to organize buyers.

• Set up order confirmation emails and SMS messages, including resource access information in the upsell email.

• Built an offer follow-up workflow that waits three hours after registration, checks purchase tags, and contacts registrants who have not purchased.

• Created separate post-webinar email and SMS paths for attendees and no-shows.

• Set up a reinvitation sequence to bring contacts back for upcoming webinar sessions.

• Applied consistent branding across registration, offer, and confirmation pages.

Funnel Flow
Free Webinar Registration → $27 Prep Kit Offer → $17 Alternative if Declined → Seat Confirmation

Automation Flow
Registration Follow-Up → Purchase-Based Messaging → Attendee or No-Show Follow-Up → Invitation to a Future Webinar

Delivered a recurring webinar funnel supported by six published GoHighLevel workflows covering opt-in, upsell, downsell, offer follow-up, post-webinar communication, and reinvitations.