• Designed and developed the full Executive Standard Webinar funnel.
• Created the main webinar registration and sales page with event messaging, agenda details, speaker information, FAQs, and calls to action.
• Built a payment-completion page for the $37 webinar registration.
• Added Stripe checkout messaging and order details before payment.
• Created a post-payment confirmation page with event details, calendar buttons, Zoom access, ebook access, preparation instructions, and inbox reminders.
• Added Google Calendar, Outlook, and Apple/Other calendar options for attendees.
• Created a webinar replay page with video access, bonus ebook access, the “four things” resource, FAQs, and placement-call calls to action.
• Included a placement-call section for business owners interested in executive support and VA placement.
• Created dedicated privacy policy and terms of service pages for the webinar.
• Added SMS consent, payment, recording, replay, and educational-purpose terms to the funnel documentation.
• Connected the funnel with Zoom for live attendance and replay delivery.
• Configured GoHighLevel automation for registration, payment follow-up, reminders, post-event communication, and contact engagement tracking.
Automation Highlights
• WF01: Registration (Unpaid): Captures registrants who have not yet completed payment.
• WF02: Event Started Flag: Marks contacts when the live-event period begins.
• WF03: Unpaid Chase: Follows up with unpaid registrants to complete their seats.
• WF04: Payment Received: Updates the contact journey after successful payment.
• WF05: Paid - Countdown + Live Chase: Sends event reminders and live-session communication to paid attendees.
• WF06: Paid - After the Webinar: Manages post-event and replay-related follow-up.
• WF07: Link Click Tracking: Tracks engagement with funnel links for follow-up segmentation.
Visitor Journey
Register for the Webinar → Complete $37 Payment → Receive Confirmation, Ebook, Calendar & Zoom Access → Attend Live or Watch Replay → Book a Placement Call