• Designed and built the main “Denied to Approved” webinar registration page.
• Created an event confirmation page with Zoom access, calendar-add options, preparation instructions, and a free ebook.
• Built a webinar replay page with a time-sensitive viewing experience and next-step offers.
• Created the Fundability Blueprint / Business Funding Guide upsell page and checkout flow.
• Created the Navy Federal Playbook downsell page and checkout flow.
• Built purchase confirmation and digital-product delivery pages.
• Created a strategy-call booking page for leads ready to discuss their goals.
• Added a Revenue-Based Funding page with a funding calculator, consultation booking, and lead-magnet form.
• Built supporting Privacy Policy and Terms & Conditions pages.
• Applied a consistent high-contrast visual system across the funnel.
Automation Highlights
• Built eight published GoHighLevel workflows.
• Created registration automation to handle new webinar sign-ups.
• Set up pre-event follow-up sequences for registered leads.
• Added attendance tracking and no-show segmentation.
• Built post-webinar follow-up automation.
• Added trigger-link tracking for engagement-based follow-up.
• Set up automation for Fundability Blueprint purchases.
• Set up automation for Navy Federal Playbook purchases.
Customer / Visitor Journey
Register for the free webinar → Receive event confirmation, Zoom details, calendar options, and free resource → Attend live or enter the no-show follow-up path → Access replay → View the Fundability Blueprint offer → View the Navy Federal Playbook downsell offer if needed → Book a strategy call or explore funding options.